I hope all of you had a great Spring Break. I wanted to let you know that tomorrow we will begin covering the 4th P of the Marketing Mix, Promotion. The reading assignments have been posted to the course blog along with the powerpoint materials we will use for tomorrow's (IMC) and Thursday's (advertising) classes. You should read Chapter 18 before class tomorrow and Chapter 19 before class on Thursday. The remaining material from Chapters 20 & 21 should be read by Tuesday, March 22nd.
Upcoming Quizzes:
Chapter 18 - due at the beginning of class on Thursday, March 17th
Chapter 19 - due at the beginning of class on Tuesday, March 22nd
Chapters 20 & 21 Combined Quiz - due at the beginning of class on Thursday, March 24th
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