Chapter 3 Quiz

The quiz for Chapter 3 will go "live" after class tomorrow and is due no later than the beginning of class on Tuesday, April 5th.  You should also make sure you read Chapter 4 in your text before Tuesday's class.

The Coke Happiness Machine Promotional Project

Read about the development of Coca-Cola's award winning "Happiness Machine" video, which has gained wide exposure virally, in the interview "How Coke Create Its Happiness Machine" from mashable.com.  If you have not seen the video, you can access it from the article.

Post your response to the following questions to the blog no later than the beginning of class on Thursday, March 24, 2011.  (1) Why do you think the Happiness Machine project was a success for Coca-Cola?  (2) What are your thoughts about companies using viral marketing  to promote its products and services?  (3) In your opinion, what differentiates between a successful and unsuccessful viral marketing campaign (in other words, what works and what doesn't)?  (4) Provide an example of another company who could benefit from using viral marketing.  Why do you think viral marketing would be effective for this company? 

The Greatest Movie Ever Sold

In today's class we will be discussing product placement.  I thought you might enjoy the trailer to The Greatest Movie Ever Sold, a movie that is solely funded by product placement.

Facebook Sells Your Friends

Facebook has recently been focused on moving into the advertising realm -- but not in the traditional sense. Read the article Faceboook Sells Your Friends. What do you think of the Facebook approach to promotion? Post your response to the blog by the beginning of class on Tuesday, March 22nd.

Week of March 14th

I hope all of you had a great Spring Break. I wanted to let you know that tomorrow we will begin covering the 4th P of the Marketing Mix, Promotion. The reading assignments have been posted to the course blog along with the powerpoint materials we will use for tomorrow's (IMC) and Thursday's (advertising) classes. You should read Chapter 18 before class tomorrow and Chapter 19 before class on Thursday. The remaining material from Chapters 20 & 21 should be read by Tuesday, March 22nd.

Upcoming Quizzes:

Chapter 18 - due at the beginning of class on Thursday, March 17th
Chapter 19 - due at the beginning of class on Tuesday, March 22nd
Chapters 20 & 21 Combined Quiz - due at the beginning of class on Thursday, March 24th