During tomorrow's class, we will finish our discussion on Pricing. I have posted new material on Marketing Channels, Logistics, and Supply Chain Management to the course blog. If time permits, we will begin this tomorrow.
Also, a quiz for Chapter 15 has been posted to WebCT and will be available after tomorrow's class. It is due before the beginning of class on Tuesday, March 1st.
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Dr. Stanton's Principles of Marketing (MKTG 340) Blog
Important Course Links
Course Syllabus
Exam Study Guides
Careers in Marketing
Personal Marketing Plan Project Specifications (Word document or Adobe PDF file)
Textbook Website Student Resources
Dr. Stanton's Home Page
Course Content
Buyer Behavior - (Chapter 5 and pages 143-149 from Chapter 6 in your text) Powerpoint and Adobe PDF version
Marketing Research - (Chapter 8 in your text) Powerpoint and Adobe PDF version
Global Consumers & Markets - (Chapter 7 in your text) Powerpoint and Adobe PDF version
Ethics & Social Responsibility - (Chapter 4 in your text) Powerpoint and Adobe PDF version
Environmental Scanning - (Chapter 3 in your text) Powerpoint and Adobe PDF version
The Promotional Mix and Integrated Marketing Communications - (Chapters 18 & 19; Chapter 20 pages 520-538; Chapter 21 pages 548-553 and 557-560 in your text)
IMC - Powerpoint and Adobe PDF version
Advertising - Powerpoint and Adobe PDF version
Personal Selling, Interactive Marketing & Sales Promotion - Powerpoint and Adobe PDF version
Marketing Channels, Logistics & Supply Chain Management - (Chapter 15: pages 380-389 and 392-395; Chapter 16 in your text) Powerpoint and Adobe PDF version
Pricing - (pages 320-323 and 333-334 from Chapter 13 and Chapter 14 in your text) Powerpoint and Adobe PDF version
Managing Successful Products & Brands - (chapter 11 and pages 298 - 302 from Chapter 12 in your text) Powerpoint and Adobe PDF version
Developing New Products & Services - (chapter 10 in your text) - Powerpoint and Adobe PDF version
Market Segmentation and Positioning - (chapter 9 in your text) - Powerpoint and Adobe PDF version
Introduction to Marketing (chapter 1 in your text) - Powerpoint and Adobe PDF version
Marketing Research - (Chapter 8 in your text) Powerpoint and Adobe PDF version
Global Consumers & Markets - (Chapter 7 in your text) Powerpoint and Adobe PDF version
Ethics & Social Responsibility - (Chapter 4 in your text) Powerpoint and Adobe PDF version
Environmental Scanning - (Chapter 3 in your text) Powerpoint and Adobe PDF version
The Promotional Mix and Integrated Marketing Communications - (Chapters 18 & 19; Chapter 20 pages 520-538; Chapter 21 pages 548-553 and 557-560 in your text)
IMC - Powerpoint and Adobe PDF version
Advertising - Powerpoint and Adobe PDF version
Personal Selling, Interactive Marketing & Sales Promotion - Powerpoint and Adobe PDF version
Marketing Channels, Logistics & Supply Chain Management - (Chapter 15: pages 380-389 and 392-395; Chapter 16 in your text) Powerpoint and Adobe PDF version
Pricing - (pages 320-323 and 333-334 from Chapter 13 and Chapter 14 in your text) Powerpoint and Adobe PDF version
Managing Successful Products & Brands - (chapter 11 and pages 298 - 302 from Chapter 12 in your text) Powerpoint and Adobe PDF version
Developing New Products & Services - (chapter 10 in your text) - Powerpoint and Adobe PDF version
Market Segmentation and Positioning - (chapter 9 in your text) - Powerpoint and Adobe PDF version
Introduction to Marketing (chapter 1 in your text) - Powerpoint and Adobe PDF version
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