This is a cute video that uses humor to explain a few of the marketing concepts we will discuss over the course of the semester.
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Dr. Stanton's Principles of Marketing (MKTG 340) Blog
Important Course Links
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Exam Study Guides
Careers in Marketing
Personal Marketing Plan Project Specifications (Word document or Adobe PDF file)
Textbook Website Student Resources
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Course Content
Buyer Behavior - (Chapter 5 and pages 143-149 from Chapter 6 in your text) Powerpoint and Adobe PDF version
Marketing Research - (Chapter 8 in your text) Powerpoint and Adobe PDF version
Global Consumers & Markets - (Chapter 7 in your text) Powerpoint and Adobe PDF version
Ethics & Social Responsibility - (Chapter 4 in your text) Powerpoint and Adobe PDF version
Environmental Scanning - (Chapter 3 in your text) Powerpoint and Adobe PDF version
The Promotional Mix and Integrated Marketing Communications - (Chapters 18 & 19; Chapter 20 pages 520-538; Chapter 21 pages 548-553 and 557-560 in your text)
IMC - Powerpoint and Adobe PDF version
Advertising - Powerpoint and Adobe PDF version
Personal Selling, Interactive Marketing & Sales Promotion - Powerpoint and Adobe PDF version
Marketing Channels, Logistics & Supply Chain Management - (Chapter 15: pages 380-389 and 392-395; Chapter 16 in your text) Powerpoint and Adobe PDF version
Pricing - (pages 320-323 and 333-334 from Chapter 13 and Chapter 14 in your text) Powerpoint and Adobe PDF version
Managing Successful Products & Brands - (chapter 11 and pages 298 - 302 from Chapter 12 in your text) Powerpoint and Adobe PDF version
Developing New Products & Services - (chapter 10 in your text) - Powerpoint and Adobe PDF version
Market Segmentation and Positioning - (chapter 9 in your text) - Powerpoint and Adobe PDF version
Introduction to Marketing (chapter 1 in your text) - Powerpoint and Adobe PDF version
Marketing Research - (Chapter 8 in your text) Powerpoint and Adobe PDF version
Global Consumers & Markets - (Chapter 7 in your text) Powerpoint and Adobe PDF version
Ethics & Social Responsibility - (Chapter 4 in your text) Powerpoint and Adobe PDF version
Environmental Scanning - (Chapter 3 in your text) Powerpoint and Adobe PDF version
The Promotional Mix and Integrated Marketing Communications - (Chapters 18 & 19; Chapter 20 pages 520-538; Chapter 21 pages 548-553 and 557-560 in your text)
IMC - Powerpoint and Adobe PDF version
Advertising - Powerpoint and Adobe PDF version
Personal Selling, Interactive Marketing & Sales Promotion - Powerpoint and Adobe PDF version
Marketing Channels, Logistics & Supply Chain Management - (Chapter 15: pages 380-389 and 392-395; Chapter 16 in your text) Powerpoint and Adobe PDF version
Pricing - (pages 320-323 and 333-334 from Chapter 13 and Chapter 14 in your text) Powerpoint and Adobe PDF version
Managing Successful Products & Brands - (chapter 11 and pages 298 - 302 from Chapter 12 in your text) Powerpoint and Adobe PDF version
Developing New Products & Services - (chapter 10 in your text) - Powerpoint and Adobe PDF version
Market Segmentation and Positioning - (chapter 9 in your text) - Powerpoint and Adobe PDF version
Introduction to Marketing (chapter 1 in your text) - Powerpoint and Adobe PDF version
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